Dress for the plot twist.
Business on the calendar. Punchline on the cotton. A perfectly respectable way to open a meeting.
An unofficial guide to product & personalityBusiness casual. Emphasis on casual.
Corey Sanders / Chief Product Officer
Big ideas.
Better
T-shirts.
Some people wear their heart on their sleeve. Corey puts the entire product strategy on the front.
Be curious. Be a little quirky.
Be like Corey.
Excellent. You're in the right place.
that sounds
like a
horrible idea!What time?
like a
horrible idea!What time?
CPOChief
Personality
Officer*
Personality
Officer*
Today's actual
T-shirt wisdom
T-shirt wisdom
“that sounds like a horrible idea! What time?”— The shirt. Not an approved roadmap.
The unofficial Corey operating system
Serious about product.
Not about himself.
A highly unscientific guide to leading with curiosity, showing up with personality, and letting your T-shirt do the icebreaking.
Ask the important follow-up.
“Is this a good idea?” is a reasonable question. “What time?” is a much more interesting one.
Keep the curiosity. Lose the tie.
Bring a thoughtful question and a sense of humour. The shirt has already handled the introduction.
Let the joke be on the shirt.
Not the customer. Not the team. Ideally not the release notes, although the temptation is considerable.
The horrible idea desk
Would the
shirt approve?
Pitch your most questionable product idea. Our completely fictional, cotton-powered advisory engine will give it the rigorous scrutiny it deserves.
A joke generator. Not AI. Not Corey. Definitely not product approval.
Advisory engine: comfortably overdressed
Awaiting a wonderfully questionable idea.
No account. No deck. No six-week discovery phase. Just a shirt with a point of view.
Your idea stays in this browser. Nothing is submitted or stored.
The imaginary capsule collection
The next meeting
could've been a T-shirt.
One real shirt inspired this entire website. These additional slogans are invented for the joke. No claim that Corey owns them. Yet.
Press below for your next completely unofficial piece of executive apparel.
Invented slogan / not actual Corey merch
“I have questions.
And a T-shirt.”
The takeaway
You don't need his job title.
Just his energy.
Take the work seriously. Leave room for a laugh.
And if it sounds like a horrible idea, at least ask what time.